AI Career Radar

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

AI exposure29 / 100Low exposure

Based on O*NET work context for this occupation. This score does not predict individual job losses.

What drives the score

Automation and repetition raise exposure; freedom to set tasks lowers it. Each measure uses a 0–100 scale.

Degree of automation21
Freedom to set tasks97
Repeating the same tasks67
$166,790Median annual wage, U.S.BLS OEWS
+6.9%Jobs, 2025 to 2035 (faster than average)BLS Employment Projections
67Skill durability (moderate)Transferability, out of 100

How well your skills transfer

Each skill is scored on how well it transfers into occupations that are growing and less exposed. The ones high on both importance and transfer are worth deepening.

Highest transferability first

Both scores out of 100

Skills ranked by transferability. Both scores use a 0–100 scale.
SkillTransferabilityImportance in current role
Active Listening
63
78
Speaking
63
75
Critical Thinking
63
72
Monitoring
63
72
Judgment and Decision Making
63
72
Active Learning
62
72
Complex Problem Solving
62
72
Coordination
62
69
Reading Comprehension
61
72
Time Management
61
69
Show 25 more skills
Skills ranked by transferability. Both scores use a 0–100 scale.
SkillTransferabilityImportance in current role
Social Perceptiveness
60
69
Writing
60
56
Learning Strategies
58
56
Instructing
58
50
Systems Analysis
57
56
Systems Evaluation
56
72
Service Orientation
56
50
Persuasion
54
72
Mathematics
53
50
Negotiation
52
69
Science
52
19
Management of Personnel Resources
50
56
Operations Analysis
49
53
Installation
48
0
Management of Financial Resources
47
47
Management of Material Resources
47
47
Technology Design
47
22
Quality Control Analysis
47
22
Equipment Selection
47
0
Equipment Maintenance
47
0
Troubleshooting
47
0
Operations Monitoring
46
22
Repairing
46
0
Programming
45
19
Operation and Control
43
0

Compare how well you can use each skill in growing, low-exposure occupations with its importance in your current role. How we score skills.

Jobs you could move to

Compare related occupations by skill overlap, retraining effort, pay and projected growth. Choose a priority to adjust the ranking. Licensing requirements may limit some routes.

75/100 match
Median pay · U.S.
$213,990
10-yr growth
+3.2%
Skill gap
7%
Retraining
Low

Skills to build: Writing, Systems Analysis, Critical Thinking, Instructing

74/100 match
Median pay · U.S.
$232,140
10-yr growth
+8.3%
Skill gap
18%
Retraining
Moderate

Skills to build: Operation and Control, Operations Monitoring, Troubleshooting, Quality Control Analysis

73/100 match
Median pay · U.S.
$175,140
10-yr growth
+15.8%
Skill gap
14%
Retraining
Low

Skills to build: Writing, Systems Analysis, Management of Personnel Resources, Critical Thinking

72/100 match
Median pay · U.S.
$123,860
10-yr growth
+24.2%
Skill gap
12%
Retraining
Low

Skills to build: Instructing, Writing, Service Orientation, Management of Personnel Resources

#5Chief ExecutivesManagement
71/100 match
Median pay · U.S.
$213,990
10-yr growth
+3.2%
Skill gap
16%
Retraining
Moderate

Skills to build: Management of Financial Resources, Management of Material Resources, Management of Personnel Resources, Writing

70/100 match
Median pay · U.S.
$129,180
10-yr growth
+21%
Skill gap
14%
Retraining
Low

Skills to build: Operations Monitoring, Quality Control Analysis, Writing, Systems Analysis

A second source of income, before you need it

This page can tell you where Marketing Managers could go and what the move costs. The other route is not a move at all: something small of your own, running alongside the job, started while there is no pressure on it.

Where to learn the missing half: Google Career Certificates for systems analysis · active learning, LinkedIn Learning for writing · speaking, edX for mathematics · reading and PlanetNoCode for complex problem solving. Some of those are affiliate links. It never changes what we list.

Snapshot: O*NET 31.0, BLS OEWS May 2025, BLS Employment Projections 2025-2035. Scoring v2.1.0-onet-31.0. Method on the how it works page.