AI Career Radar

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

AI exposure31 / 100Low exposure

Based on O*NET work context for this occupation. This score does not predict individual job losses.

What drives the score

Automation and repetition raise exposure; freedom to set tasks lowers it. Each measure uses a 0–100 scale.

Degree of automation29
Freedom to set tasks81
Repeating the same tasks46
$78,760Median annual wage, U.S.BLS OEWS
+7%Jobs, 2025 to 2035 (faster than average)BLS Employment Projections
59Skill durability (moderate)Transferability, out of 100

How well your skills transfer

Each skill is scored on how well it transfers into occupations that are growing and less exposed. The ones high on both importance and transfer are worth deepening.

Highest transferability first

Both scores out of 100

Skills ranked by transferability. Both scores use a 0–100 scale.
SkillTransferabilityImportance in current role
Active Listening
63
69
Critical Thinking
63
69
Judgment and Decision Making
63
69
Speaking
63
66
Monitoring
63
60
Complex Problem Solving
62
72
Active Learning
62
69
Coordination
62
56
Reading Comprehension
61
72
Time Management
61
53
Show 25 more skills
Skills ranked by transferability. Both scores use a 0–100 scale.
SkillTransferabilityImportance in current role
Writing
60
63
Social Perceptiveness
60
50
Instructing
58
53
Learning Strategies
58
47
Systems Analysis
57
60
Systems Evaluation
56
60
Service Orientation
56
50
Persuasion
54
56
Mathematics
53
44
Negotiation
52
50
Science
52
6
Management of Personnel Resources
50
41
Operations Analysis
49
28
Installation
48
0
Technology Design
47
35
Management of Financial Resources
47
28
Management of Material Resources
47
25
Quality Control Analysis
47
22
Troubleshooting
47
3
Equipment Selection
47
0
Equipment Maintenance
47
0
Operations Monitoring
46
28
Repairing
46
0
Programming
45
44
Operation and Control
43
0

Compare how well you can use each skill in growing, low-exposure occupations with its importance in your current role. How we score skills.

Jobs you could move to

Compare related occupations by skill overlap, retraining effort, pay and projected growth. Choose a priority to adjust the ranking. Licensing requirements may limit some routes.

85/100 match
Median pay · U.S.
$129,180
10-yr growth
+21%
Skill gap
13%
Retraining
Low

Skills to build: Quality Control Analysis, Operations Monitoring, Reading Comprehension, Critical Thinking

83/100 match
Median pay · U.S.
$135,880
10-yr growth
+21.1%
Skill gap
17%
Retraining
Moderate

Skills to build: Operations Monitoring, Monitoring, Active Listening, Service Orientation

82/100 match
Median pay · U.S.
$116,580
10-yr growth
+5.1%
Skill gap
2%
Retraining
Low

Skills to build: Writing, Monitoring, Systems Analysis, Learning Strategies

81/100 match
Median pay · U.S.
$123,860
10-yr growth
+24.2%
Skill gap
23%
Retraining
Moderate

Skills to build: Operations Analysis, Management of Personnel Resources, Management of Material Resources, Management of Financial Resources

80/100 match
Median pay · U.S.
$141,900
10-yr growth
+4.9%
Skill gap
8%
Retraining
Low

Skills to build: Social Perceptiveness, Coordination, Persuasion, Writing

#6Nurse MidwivesHealthcare
80/100 match
Median pay · U.S.
$134,040
10-yr growth
+11.5%
Skill gap
15%
Retraining
Low

Skills to build: Social Perceptiveness, Service Orientation, Coordination, Monitoring

A second source of income, before you need it

This page can tell you where Search Marketing Strategists could go and what the move costs. The other route is not a move at all: something small of your own, running alongside the job, started while there is no pressure on it.

Where to learn the missing half: Google Career Certificates for systems analysis · active learning, LinkedIn Learning for writing · speaking, edX for mathematics · reading and PlanetNoCode for complex problem solving. Some of those are affiliate links. It never changes what we list.

Snapshot: O*NET 31.0, BLS OEWS May 2025, BLS Employment Projections 2025-2035. Scoring v2.1.0-onet-31.0. Method on the how it works page.